Adobe Launches AI Agents to Transform Business Operations
Adobe announced the general availability of AI agents on September 11, designed to transform how businesses build, deliver, and optimize customer experiences and marketing campaigns. These AI agents integrate with the Adobe Experience Platform (AEP) Agent Orchestrator, allowing businesses to manage and customize agents from both Adobe and third-party sources. By leveraging this platform, organizations can connect their data in real time and ensure AI actions remain contextually relevant, ultimately driving measurable business value.
How the AI Platform Works
Many large companies already use AEP to unify their data, content, and workflows. Since Adobe’s AI agents operate on this platform, they can analyze organizational data to take precise actions. This approach allows AI agents to improve operational efficiency, enhance customer interactions, and provide insights that support decision-making.
The AEP Agent Orchestrator acts as a central system with reasoning engines. It interprets user prompts and determines which specific AI agents should collaborate to complete tasks. In addition, the AI Assistant functions as a chat interface, enabling teams to communicate naturally with different agents. Consequently, businesses can streamline operations while ensuring each AI tool contributes effectively.
Adoption and Benefits
Over 70 percent of businesses using AEP have already implemented Adobe’s AI Assistant. By combining smart AI agents with existing workflows, companies can improve productivity, automate routine tasks, and optimize customer engagement strategies. The platform’s integration capabilities and intelligent orchestration ensure that organizations gain tangible value while exploring new ways to enhance digital operations and marketing campaigns.
