Oman Unveils Digital Platform to Revolutionize Tourist Experiences
The Oman Ministry of Heritage and Tourism has signed an agreement with a national travel operator to develop an advanced digital platform. This initiative aims to enhance tourism services, improve visitor experiences, and support the growth of Oman’s tourism sector. By providing licensed independent tourist guides with a direct platform, their services can reach both local and international tourists efficiently.
The project will roll out in two main phases. Initially, the focus will be on creating rich digital content that highlights Oman’s tourist experiences. This includes crafting professional descriptions, while equipping guides with the necessary tools, training, and instructions to produce high-quality visual content, such as photos and videos. Additionally, this content will be optimized for search engines and international booking platforms, ensuring global accessibility and visibility.
Phase Two: Integrated Booking and Management
The second phase centers on launching the fully integrated platform. It will connect directly to major global distribution channels, offering travelers seamless access to Oman’s tourism services. Moreover, the platform will feature a comprehensive booking system, support in both Arabic and English, and secure electronic payment options to simplify the process.
Guides will also benefit from a dedicated portal to manage their content, update profiles, and promote tourism experiences. Consequently, this will foster a more interactive and collaborative ecosystem within Oman’s tourism sector. In addition, a detailed digital marketing plan—including campaigns on digital platforms, promotion on global booking sites, and improved search engine visibility—will further boost bookings and enhance Omani tourism presence internationally.
Leadership Behind the Initiative
The contract signing took place in Muscat, with Azzan Qasim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, representing the ministry. Shabib bin Mohammed Al Maamari, General Manager of the National Travel Operator, signed on behalf of the operator. Their collaboration sets the stage for a digital transformation in Oman’s tourism sector, aiming to make the country’s unique experiences more accessible to travelers worldwide.
