Digital Dubai Unveils World’s First AI-Powered Virtual Emirati Family
Digital Dubai has unveiled the world’s first AI-powered virtual “Emirati Family” as part of its strategy to enhance digital life in the city. The initiative serves as a platform for delivering government messages in an accessible and relatable way. In doing so, it supports Dubai’s broader vision of becoming a global leader in digital transformation.
The family’s design draws inspiration from Emirati culture and values, aiming to reflect the identity and aspirations of local society. Furthermore, the project fosters inclusivity by engaging people of all ages, nationalities, and languages. By combining tradition with cutting-edge technology, it introduces a human-centered method of communication that resonates with modern audiences.
Digital Dubai envisions the virtual family as a friendly voice that helps communities better understand digital services. At the same time, it creates an innovative way to build trust and increase participation in the city’s evolving digital landscape.
Introducing ‘The Girl’: A Digital Ambassador
The first character revealed in the family is a young girl who made her debut in a video circulated on social media. Dressed in traditional Emirati attire with a modern touch, she is designed to appeal especially to children and families. The character’s warm demeanor encourages conversations about AI, technology, and digital services.
To involve the public in shaping her identity, the character invited viewers to help choose her name options included ‘Dubai’, ‘Mira’, and ‘Latifa’. According to the Dubai Media Office, this participatory element reflects the project’s goal of fostering community interaction.
Soon, other family members including the mother, father, and brother will be introduced. Together, they will form a full virtual household, each member delivering educational and engaging content that promotes awareness of digital services in an entertaining format.
Blending Culture, AI, and Engagement
This initiative leverages AI and advanced data technologies to present digital content in a light and engaging tone. Rather than using conventional outreach methods, Digital Dubai aims to connect through characters that embody familiar values and speak in a digital-native voice.
The project aligns with the city’s commitment to smart governance and sustainable innovation. By using virtual personas to explain complex services, Digital Dubai is promoting a future where technology enhances both communication and quality of life.
Ultimately, the AI-powered Emirati Family symbolizes the fusion of cultural heritage and modern technology. As a result, it creates a meaningful connection between government services and the community one that is interactive, inclusive, and future-facing.
