Mashreq Leads GCC with Full SAP Fieldglass Rollout
Mashreq, one of the MENA region’s premier financial institutions, has become the first bank in the GCC to implement all three core SAP Fieldglass modules—Contingent Workforce Management, Services Procurement, and Assignment Management—under a vendor-funded Managed Service Provider (MSP) model. This initiative not only marks a regional first but also positions Mashreq as a digital transformation leader in workforce management.
In addition, the bank achieved the full-suite deployment in just six months, making it one of the fastest known SAP Fieldglass implementations globally. This rapid rollout highlights Mashreq’s agility and strategic focus on operational excellence. While many might have doubted the feasibility of delivering such a comprehensive, vendor-funded transformation at scale, the result exceeded expectations and reinforced Mashreq’s reputation for innovation.
The project was delivered through close collaboration between Mashreq, SAP, implementation partner apsolut, and global MSP Workspend. Their unified effort enabled a smooth rollout and introduced a future-ready approach to managing external talent across the region and beyond.
Norman Tambach, Group Chief Financial Officer at Mashreq, said:
“This wasn’t just about deploying a system – it was about transforming how we manage external talent and services across the bank. We’re proud to be the first in the region to adopt all three SAP Fieldglass modules under a vendor-paid MSP model, and doing it in record time is a testament to the laser-focused collaboration across teams. Today, we have a centralized, intelligent, and fully transparent way of managing our external workforce, aligned with our long-term transformation agenda.”
Intelligent Workforce Management at Scale
With this implementation, Mashreq has fundamentally redefined how it handles external workforce operations. The integration of SAP Fieldglass offers real-time visibility, streamlined workflows, and advanced analytics. As a result, the bank can now make faster, data-driven decisions that align with its strategic goals.
Mohamed Abdel Razek, Group Head of Technology, Transformation & Information at Mashreq, added:
“With this implementation, we’ve embedded resilience and intelligence into a critical aspect of our operations. SAP Fieldglass equips us with real-time visibility, streamlined workflows, and advanced analytics that support smarter decisions and faster execution. This is what future-ready operations look like.”
Crucially, the adoption of AI-powered features within the platform adds further value. These tools enhance oversight, optimize resource allocation, and strengthen compliance. Because the platform integrates seamlessly with existing systems, it ensures continuity without disrupting core operations.
A Regional Benchmark for Digital Transformation
Mashreq’s bold move has set a new standard for digital workforce management in the region. Through a centralized, intelligent system, the bank now manages contingent labor and services more efficiently than ever before. This transformation supports smarter procurement, boosts regulatory compliance, and increases transparency.
Marwan Zeineddine, Managing Director of SAP UAE, commented:
“Mashreq has set a new regional and global benchmark for digital workforce management. Deploying all three Fieldglass modules in such a short timeframe is a remarkable achievement. Together with apsolut and Workspend, we’ve enabled a next-generation operating model for managing external talent at scale.”
Ultimately, Mashreq’s deployment of SAP Fieldglass reflects more than just a technical achievement. It signals a fundamental shift toward agile, tech-driven operations. This milestone positions the bank not only as a pioneer in the GCC but also as a global example of what’s possible when vision, collaboration, and execution align.
