Yango Tech Unveils GenAI Platform for AI-driven Product Visibility
Yango Tech, the advanced B2B tech arm of Yango Group, has unveiled plans to launch its GenAI Platform a first-of-its-kind conversational commerce system in the MENA region. Designed to boost visibility and customer engagement, the platform will allow retailers and brands to feature directly in AI-powered chat tools like ChatGPT, Claude, and Perplexity.
This platform changes how users discover and shop. Instead of browsing websites or apps, customers can receive real-time product listings in response to questions such as, “Best sneakers under $200” or “Where to buy new hairstyler.” Through this interface, retailers gain an edge by appearing first in high-intent searches.
Initial deployment will begin with select MENA retailers by late 2025. As AI usage continues to rise, this platform gives businesses new ways to engage with consumers moving beyond traditional search engines and app ecosystems.
Improving Visibility and Conversion Through AI Search
One of the platform’s key benefits is improved discoverability. Retailers are no longer dependent only on web traffic. Now, their products can be featured in AI chat results, tailored precisely to relevant customer queries. As a result, conversion chances improve significantly.
For example, a regional e-grocery using GenAI can have its fresh produce appear when someone searches meal prep ideas through Perplexity. This real-time relevance builds trust and speeds up purchase decisions.
At the heart of this innovation is Yango Tech’s MCP Router, a system that collects product-related queries from AI tools, communicates with the merchant’s internal content systems, and sends ranked product results back instantly. This seamless pipeline turns casual AI conversations into potential transactions.
Max Avtukhov, Chief Executive of Yango Tech Retail, said:
“With AI-driven neuro platforms becoming a dominant new channel for everyday search, Yango Tech’s GenAI Platform marks a bold step forward. Today’s consumers are turning to AI chat tools for everything from travel advice to tailored product suggestions, ushering in a new era of seamless personalized shopping experiences. It’s a massive shift from desktop to mobile browser search, and now to intelligent conversational platforms. We understand what it takes to win in this space first. This shift is an entirely new commerce environment, and with our GenAI Platform, we will give retailers the infrastructure they need to not only show up but to win in this space first.”
Scalable Infrastructure with Global Ambitions
As the conversational AI market grows projected at a 23.6% CAGR in MENA by 2033 Yango Tech is positioning its GenAI Platform for long-term scalability. The retail sector in MENA is also expected to reach $1.4 trillion by 2032, further underlining the potential.
Moreover, the platform supports multiple chat interfaces, ensuring consistent messaging across millions of interactions. This flexibility is vital, especially since 40% of the time, 80% of users now rely on AI during online searches.
While the first rollout targets MENA, Yango Tech plans to expand the GenAI Platform into Latin America and other markets by 2026. This move supports global retailers looking to win the race for attention and conversions in the emerging AI commerce space.
