Apple’s F1 Trailer lets iPhone Users Feel Racing Action
Apple has unveiled a groundbreaking cinematic experience with the world’s first haptic movie trailer for F1: The Movie. Unlike traditional previews, this trailer lets you physically feel Brad Pitt’s high-speed scenes through your iPhone. Using the Taptic Engine, vibrations sync precisely with the action each engine roar, screech, and crash delivers a tactile sensation. As a result, the experience becomes not only visual but sensory.
While the trailer lasts just two minutes, it manages to transform your iPhone into a Formula 1 cockpit. Viewers feel the subtle clicks of seatbelts, the deep rumble of engines, and even tire changes during pit stops. The more intense the scene, the more powerful the vibration turning your screen time into a pulse-pounding event.
How to Try It Yourself
Joining in is easy, provided your iPhone meets the requirements. First, update your device to iOS 18.4 or later. Then, open the Apple TV+ app and find the F1 trailer. Once you hit play, hold tight. Your phone is about to buzz like a race car.
Tim Cook promoted the innovation on X, writing, “Experience the new @F1Movie trailer on iPhone in a way only Apple can deliver.” Indeed, this sensory-rich trailer represents a major shift in how audiences engage with content, especially during promotions.
From Movie Preview to Immersive Technology Showcase
“F1: The Movie,” directed by Joseph Kosinski (Top Gun: Maverick), stars Brad Pitt as Sonny Hayes, a former F1 driver turned mentor. It also features Damson Idris, Kerry Condon, and Tobias Menzies. The film premieres in theaters on June 27 before arriving on Apple TV+.
This innovation was introduced during Apple’s WWDC presentation. Although the event showcased iOS 26’s new “Liquid Glass” visuals, the haptic trailer stole the spotlight. For years, the Taptic Engine has enhanced user experience through taps and clicks. Now, Apple is redefining its potential, using it to turn a movie trailer into a multisensory preview.
By blending storytelling with physical sensation, Apple has signaled a shift in entertainment. Instead of just watching a film, users can feel it making this trailer not just a tech demo but a glimpse into cinema’s immersive future.
