Aramex deepens Sprinklr Partnership for Global AI-driven Support
In a bold move to transform customer engagement, Aramex has announced the expansion of its partnership with Sprinklr. This collaboration aims to deliver AI-powered, seamless interactions for Aramex customers in over 65 countries. As logistics evolve, the company is focusing heavily on using technology to elevate service and streamline support across its global operations.
Transforming Customer Experience Across Borders
By integrating Sprinklr’s Case Management, Voice, and Conversational AI solutions, Aramex is advancing its commitment to real-time, responsive support. Since 2022, the logistics leader has worked with Sprinklr to modernise its customer service through AI automation and WhatsApp integration. This initiative has helped reduce delays in last-mile delivery while ensuring 24/7 customer availability.
Francoise Russo, Aramex’s Chief Digital and Technology Officer, emphasised that growing e-commerce demand is pushing companies to replace legacy systems. “We are evolving beyond outdated platforms to embrace AI-driven engagement,” Russo said. “Sprinklr is enabling us to meet rising expectations through faster, more personalised interactions, while also boosting efficiency.”
A Global Vision for Digital Engagement
Sprinklr, known for its unified customer experience management platform, sees this partnership as a major step forward. Amjad Al Sabbah, Group Vice President for the Middle East and Africa, shared his enthusiasm. “We’re excited to continue building on our momentum with Aramex,” he stated. “Together, we’re setting new standards for digital customer care in logistics.”
Notably, this expanded collaboration reflects a broader industry trend. As customer touchpoints multiply, companies are under pressure to deliver consistent, intelligent support. With Sprinklr’s tools, Aramex can now better manage this complexity and deliver a unified experience across channels.
What’s Next for Aramex?
With billions of customer interactions and operations in dozens of countries, Aramex is betting on AI as the future of customer engagement. The expanded Sprinklr partnership positions the company to scale efficiently, adapt quickly, and maintain high service quality worldwide. As digital expectations grow, such alliances are set to become increasingly critical to staying competitive.
