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Instagram announces new features to attract more creators to Reels

Instagram announces new features to attract more creators to Reels

In an effort to keep up with TikTok in the realm of short videos, Instagram has been vigorously striving to compete. Recently, the social media platform announced a series of fresh features for its Reels platform designed to entice creators. According to a blog post from the company, Reels now includes a new section showcasing trending hashtags and songs, making it simpler for content producers to create videos that align with what their audiences want to see. Instagram notes that this feature provides valuable insights that creators can leverage for their content.

Additionally, Reels has undergone an upgrade to its editor, which facilitates easier alignment and timing of elements in a more visual manner. The metrics for Reels have also been enhanced with detailed information about total watch time and average watch time. These metrics can now be directly accessed from within Reels.

And according to Instagram, creators will get notifications when they get new followers because of Reels. Moreover, the company is expanding the Gifts feature – which lets fans support their creators with money – to more countries, including Australia, Canada, France, Mexico, New Zealand, and the UK.

All the new features will be rolling out to Instagram users in the coming weeks.

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