Clean beauty brand Beautycounter has launched the first product from its much-vaunted talc-free make-up line, according to a report published by Elle.
The brand committed to phasing out the controversial ingredient in 2020. In Lid Glow, the first product to be unveiled, Beautycounter uses a cream formula reliant on coconut oil and shea butter, to mimic talc’s glide. The product is available in 10 shares and a blush is slated to be launched later in the year.
Lindsey Dahl, SVP of Mission at Beautycounter, told Elle, “We had been wanting to launch a talc-free, clean color cosmetics [collection] since the brand was founded. But making sure we could make products for a broad set of skin tones has always been important to us. So we waited until we were able to release products that met that goal.
(Except for the headline, this story has not been edited by The Technology Express staff and is published from a syndicated feed)
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