Reportedly. Singapore-based Ad-tech platform and solutions company, Applabs today announced its expansion plan in MENA region, appointing Sanjeev Bankira as Country Head.
Sanjeev will be spearheading the company’s operations in MENA and will be responsible for the strategic growth of Applabs in the region. He will be responsible for strengthening the local team, and creating partnerships and new business opportunities while establishing strong client relationships.
With 12+ years of work experience, Sanjeev worked as Head, of Growth Marketing, Monetisation and Partnerships in his last role with Fork Media Group. He has successfully handled a number of impactful marketing campaigns on Fork Media’s content platforms – CurlyTales, Mashable IN and IGN IN for well-known brands such as Samsung, Accenture, Yamaha Audio, and Moj, Airtel along with multiple tourism boards across the world.
Applabs has been providing new-age tech-based marketing solutions to brands worldwide and helping them achieve their business goals by connecting them to the right audience through programmatic channels. It offers a fully transparent platform that supports companies and brands to understand performance across all the stages of the customer journey.
Therefore, seeing the huge untapped potential in the market, Applabs strategically decided to expand its footprint in Dubai to explore new clients in the sectors like eCommerce, social media and networking apps, OTTs, airlines, BFSI and automobiles in the MENA region. After Dubai, the company has plans to set up more offices in multiple countries in the MENA region.
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