Miral, the developer of Abu Dhabi’s Yas Island, has announced the launch of its Noor Initiative to drive forward the digital transformation of the tourism destination.
The company said it is part of its ambition to become the region’s most dynamic and influential leisure and entertainment developer by 2025.
With the rollout of the new strategy, Miral said it will enhance its current investment in big data and predictive data analytics to build a digital foundation and integrate innovation.
It added that the Noor Initiative will strengthen business efficiency and productivity while delivering better personalised experiences for visitors to Yas Island’s attractions and experiences.
Mohamed Abdalla Al Zaabi (pictured below), CEO of Miral, said: “Today, businesses need to invest in innovative digital tools to equip and empower its people, decision making and performance. Evolving into a data-driven organization is an ambitious and bold strategy, launched within a defining year for Miral as we mark our 10-year anniversary.
“Big data and predictive analytics solutions are already central to Miral’s strategy for Yas Island, in use every day by visitors to our award-winning attractions to enrich their experiences and reinforce the island’s position as a leading global entertainment, leisure and business destination.”
He said the Noor Initiative builds on successful digital projects and customer-facing tools already implemented by Miral for guests to use on Yas Island.
The initiative also supports Abu Dhabi’s economic vision to become a center of innovation, he added.
Earlier this year, Miral announced that Yas Island will become a fully contactless destination through the adoption of FacePass, a cutting-edge contactless technology.
Rolled out in phases across the island, FacePass is streamlining guest experiences and their safety via facial recognition technology, with Yas Theme Parks being the first theme parks in the region to adopt FacePass.
In addition, MyConnect, a foundational digital platform, was established in 2018 to provide digital capabilities across all Yas Island assets, enabling a hyper-connected and immersive visitor experience, including a unique Digital Guest ID called MyPass that delivers a more targeted marketing approach.
Since its inception, over a million guests have registered for a MyPass ID.
Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros World Abu Dhabi, CLYMB Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and eight hotels.
(Except for the headline, this story has not been edited by The Technology Express staff and is published from a syndicated feed)
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