World’s first robot check-in assistant at new DIFC facility in Dubai

Emirates Airlines has launched a new facility at the ICD Brookfield Place in Dubai International Financial Centre (DIFC), offering a range of services including check-in for flights, booking facilities, luggage drop-off, shopping for travel essentials, and more. The facility, named Emirates City Check-in and Travel Store, also features the world’s first robot check-in assistant, Sara, which can scan passengers’ faces, match them to their travel documents, print boarding passes, and move around to assist those who need help. Passengers can check in via self-check-in kiosks, dedicated desks with Emirates agents, or with Sara.

The City Check-in and Travel Store allow customers to drop their luggage as early as 24 hours and up to 4 hours before a flight, arriving at the airport at leisure. Customers can visit the space and check in anytime from 8:00 am to 10:00 pm daily. This is the first time Emirates has launched a city check-in facility within Dubai.

Emirates passengers with valid boarding passes who wish to discover the area or spend time relaxing before their flight will have complimentary access to select lifestyle facilities in the world-renowned ICD Brookfield Place and exclusive discounts and special offers across a range of restaurants, gyms, and luxury stores.

The facility also offers expert advice and offers on trending destinations, while dedicated travel consultants can assist with purchasing tickets for future journeys, managing current bookings, purchasing upgrades, selecting preferred seats, and arranging extra baggage if required.

Passengers can connect directly to the airport via taxi or Emirates chauffeur service or take a short 10-minute walk to Financial Centre Metro Station, connecting seamlessly into the Airport Terminal 3 Metro Station. According to Adel Al Redha, COO of Emirates, this is a pilot project, and the airline will consider expanding it to other areas based on demand and success.

With its state-of-the-art facilities, including the 2.5 metre LCD screen showing the latest destinations from Emirates and other interactive screens, the City Check-in and Travel Store offer Emirates passengers an elevated, hassle-free check-in experience.